Under the General Data Protection Regulation (GDPR) sales and marketing are set to become highly regulated environments - as of 25th May 2018 sales & marketing departments are expected to fully comply with the new set of regulations, and face severe sanctions for failure to do so.
Now, more than ever before, sales and marketing professionals need to understand how to achieve the lawful, profitable and ethical use of personal data in their output.
Roadmap for Sales & Marketing is a one-day deep-dive event into the effects that GDPR will have on sales and marketing processes, and will provide attendees with a roadmap to compliance. Led by our expert speakers, attendees will gain an in-depth understanding of the regulation and learn exactly what it means for both sales and marketing.
The rules governing data protection are changing and failure to comply could result in fines that will reach an upper limit of €20 million or 4% of annual global turnover – whichever is higher.
On 25th May 2018 the General Data Protection Regulation (GDPR) will become fully enforceable throughout the EU and it will be the biggest shake-up of data protection in a generation. GDPR applies to all companies worldwide who hold, manage or process the data of EU citizens.
The risks of non-compliance also includes; complaints from customers, reputational damage and disruption to business as normal.
This practical conference looks at the key changes to data protection law that will apply under the GDPR, and provides guidance on what sales and marketing departments should do now in order to achieve compliance.
Attend this event to learn about the changes coming in 2018 and why they are important to your department's success.
A survey by the Direct Marketing Association (DMA) found that only 54% of businesses surveyed thought they would be compliant in time. The Roadmap for Sales & Marketing will ensure you are leading the way to compliance.
Senior Marketing Manager // Aston Martin, Marketing Manager // Thomson Reuters, Head of Marketing Services // Gamesys, Marketing Operations Director // AVEVA, Global Marketing Manager //Videojet, Senior Director, Global Marketing // Intralinks, Group Marketing Manager // Proactis, Digital Marketing Manager // Queens University Belfast, Marketing Executive Manager // Ideagen
Sales and Marketing Operations Specialist// Fenergo, European Sales Director// Lee Products Limited, Sales and Marketing Manager// Brighter Directions, Sales Director// Trust Arc, Sales and Business Development Manager// AiM LTD, Pre-Sales Director// Cleo, Sales Engineer// Trust Arc, Head of Operations and Sales// Micro Minder Ltd
Head of Direct Marketing // Agria Pet Insurance, Group Marketing Director // MacDonald Hotels & Resorts, International Marketing Manager // SD Worx, Chief Product Manager // W2 Global Data, Marketing Manager // easyProperty, Senior Data Protection Counsel // BAT, Marketing Manager //Angels Media, Senior Researcher // Hitachi, Senior Marketing Director // Cvent
Director of Sales// DeltaScheme, Senior Sales Executive// Cleo, Pre-Sales Consultant// Pythagoros, Head of Sales and Services// Direct Connections Limited, Director of Sales// Concept Searching, Sales Director// Alyne, Pre-Sales Engineer// Oracle, Sales Director// Privacy Trust
The agenda for Roadmap for Sales & Marketing has been specifically designed to address the most pressing points of the General Data Protection Regulation and the effects the regulation will have on sales and marketing processes.
This one-day event will explore what sales and marketing departments need to implement in order to comply with the regulation; while not compromising on reach and results.
Due to the growing need to process large quantities of data in order to best understand how to reach and communicate with potential customers and clients, sales and marketing professionals are at high-risk of potential data breaches. It is therefore imperative that both professions have all the neccessary tools in place ready to comply with the regulation.
200 Aldersgate, St. Pauls, London EC1A 4HD