EARLY BIRD PRICING ENDS 22.01.18

Under the General Data Protection Regulation (GDPR) sales and marketing are set to become highly regulated environments - as of 25th May 2018 sales & marketing departments are expected to fully comply with the new set of regulations, and face severe sanctions for failure to do so.

Now, more than ever before, sales and marketing professionals need to understand how to achieve the lawful, profitable and ethical use of personal data in their output.

Roadmap for Sales & Marketing is a one-day deep-dive event into the effects that GDPR will have on sales and marketing processes, and will provide attendees with a roadmap to compliance. Led by our expert speakers, attendees will gain an in-depth understanding of the regulation and learn exactly what it means for both sales and marketing.

The rules governing data protection are changing and failure to comply could result in fines that will reach an upper limit of €20 million or 4% of annual global turnover – whichever is higher.

On 25th May 2018 the General Data Protection Regulation (GDPR) will become fully enforceable throughout the EU and it will be the biggest shake-up of data protection in a generation. GDPR applies to all companies worldwide who hold, manage or process the data of EU citizens. 

The risks of non-compliance also includes; complaints from customers, reputational damage and disruption to business as normal.

TURN GDPR INTO AN OPPORTUNITY

This practical conference looks at the key changes to data protection law that will apply under the GDPR, and provides guidance on what sales and marketing departments should do now in order to achieve compliance. 

Attend this event to learn about the changes coming in 2018 and why they are important to your department's success.

A survey by the Direct Marketing Association (DMA) found that only 54% of businesses surveyed thought they would be compliant in time. The Roadmap for Sales & Marketing will ensure you are leading the way to compliance. 

ATTEND AND UNDERSTAND THE IMPLICATIONS

GET TO GRIPS WITH THE NEW PARADIGM OF PERSONAL DATA

DISCOVER WHY CONSENT IS THE NEW KING 

UNDERSTAND HOW TO ENGAGE YOUR AUDIENCE THROUGH GDPR

DISCOVER WHAT AFFECT GDPR WILL HAVE ON YOUR KPI'S

LEARN HOW DATA SECURITY IS INTEGRAL TO YOUR DEPARTMENTS COMPLIANCE

GAIN PRACTICAL STEPS TO IMPLEMENTING GDPR IN YOUR DEPARTMENT

Previous Sales & Marketing delegates include:

Senior Marketing Manager // Aston MartinMarketing Manager // Thomson ReutersHead of Marketing Services // Gamesys, Marketing Operations Director // AVEVA, Global Marketing Manager //VideojetSenior Director, Global Marketing // Intralinks, Group Marketing Manager // Proactis, Digital Marketing Manager // Queens University BelfastMarketing Executive Manager // Ideagen

Sales and Marketing Operations Specialist// Fenergo, European Sales Director// Lee Products Limited, Sales and Marketing Manager// Brighter Directions, Sales Director// Trust Arc, Sales and Business Development Manager// AiM LTD, Pre-Sales Director// Cleo, Sales Engineer// Trust Arc, Head of Operations and Sales// Micro Minder Ltd

Head of Direct Marketing // Agria Pet Insurance, Group Marketing Director // MacDonald Hotels & Resorts, International Marketing Manager // SD Worx, Chief Product Manager // W2 Global Data, Marketing Manager // easyProperty, Senior Data Protection Counsel // BAT, Marketing Manager //Angels Media, Senior Researcher // Hitachi, Senior Marketing Director // Cvent

Director of Sales// DeltaScheme, Senior Sales Executive// Cleo, Pre-Sales Consultant// Pythagoros, Head of Sales and Services// Direct Connections Limited, Director of Sales// Concept Searching, Sales Director// Alyne, Pre-Sales Engineer// Oracle, Sales Director// Privacy Trust

GDPR Summit Series Attendees Include:

"86% OF PREVIOUS WOULD RECOMMEND A GDPR SUMMIT SERIES EVENT TO A COLLEAGUE" 

VIEW OUR LEADING INDUSTRY SPEAKERS

NEW SPEAKERS ADDED EACH WEEK

The agenda for Roadmap for Sales & Marketing has been specifically designed to address the most pressing points of the General Data Protection Regulation and the effects the regulation will have on sales and marketing processes. 

This one-day event will explore what sales and marketing departments need to implement in order to comply with the regulation; while not compromising on reach and results. 

Due to the growing need to process large quantities of data in order to best understand how to reach and communicate with potential customers and clients, sales and marketing professionals are at high-risk of potential data breaches. It is therefore imperative that both professions have all the neccessary tools in place ready to comply with the regulation. 

Roadmap for Sales & Marketing

Roadmap for Sales & Marketing
Registration, Breakfast & Networking
08:00  to  09:00
Roadmap for Sales & Marketing
Welcome & Opening Remarks: GDPR, Sales and Marketing
09:00  to  09:10

This session will cover;

  • An overview of the days content
  • An overview of the effect of GDPR on Sales and Marketing professionals
  • An introduction to the live poll
Roadmap for Sales & Marketing
New Paradigm of Personal Data
09:10  to  09:40

This session will cover;

  • A new definition of personal data
  • The story so far, how we arrived at the worth of today’s personal data
  • What does this mean for YOU?
Roadmap for Sales & Marketing
Consent Is The New King
09:40  to  10:10

This session will cover:

  • What are the complexities of consent under GDPR?
  • How will this effect your profession? 
  • Consent based marketing, is this the future? 
Roadmap for Sales & Marketing
Legitimate Interests of the Controller or Third-Party
10:10  to  10:40

This session will cover:

  • The six lawful grounds for data processing
  • What is the legitimate interests condition?
  • How can marketers be sure legitimate interest applies?
Roadmap for Sales & Marketing
Will Your KPI's Suffer Under GDPR?
10:40  to  11:10

This session will cover:

  • KPI’s post-GDPR
  • Will customer acquisition costs sky-rocket?
  • Tracking your KPI’s effectively under the GDPR
Roadmap for Sales & Marketing
Coffee Break: Refreshments & Networking
11:10  to  11:40
Roadmap for Sales & Marketing
Panel Discussion: The Bumps In The Road So Far: Implementing GDPR
11:40  to  12:25

This session will cover:

  • What have been the difficulties so far?
  • What have been the opportunities been so far?
  • What have been the key learnings so far?
Roadmap for Sales & Marketing
Accountability Under the GDPR
12:25  to  12:55

This session will cover:

  • What are the obligations for accountability under GDPR?
  • How will this affect your marketing output?
  • How to build and implement a structured privacy management program
Roadmap for Sales & Marketing
Lunch, Refreshments & Networking
12:55  to  13:55
Roadmap for Sales & Marketing
Panel Discussion: Departmental Unity, The Way To Achieve Compliance
13:55  to  14:40

This session will cover:

  • Advantages vs Disadvantages of joint compliance strategies
  • Outlining common goals for GDPR compliance 
  • Developing a co-opted compliance strategy
Roadmap for Sales & Marketing
Engaging Your Target Audience Under GDPR
14:40  to  15:10

This session will cover:

  • How will engaging your team engage your audience?
  • Why should GDPR be used as an opportunity to build engagement through trust?
  • What marketing methods will produce the most results under GDPR?
Roadmap for Sales & Marketing
Transparent Marketing The Future Of Your Organisation
15:10  to  15:40

This session will cover:

  • What exactly equates to transparent marketing?
  • How to sell transparent marketing to the c-suite in order to gain full support
  • How to use transparent marketing to improve your marketing ROI
Roadmap for Sales & Marketing
Coffee Break & Networking
15:40  to  16:10
Roadmap for Sales & Marketing
Data Security Integral To Your Department
16:10  to  16:40

This session will cover:

  • How to effectively assess your current data security
  • Why your sales & marketing should lead the way in data security
  • How to implement cost-effective and compliant data security measures
Roadmap for Sales & Marketing
Next Steps, Practical Steps to Implementing a Successful GDPR Strategy
16:40  to  17:10

This session will cover:

  • How to prevent GDPR becoming an obstacle to success
  • A practical and actionable guide to implementing GDPR

Get in touch for more information!

Event Venue

200 Aldersgate, St. Pauls, London EC1A 4HD

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