As of 25th May this year sales and marketing are set to become highly regulated environments, when the General Data Protection Regulation (GDPR) comes into force. Despite the deadline, sales & marketing departments should approach GDPR as a journey, not a destination.

Roadmap for Sales & Marketing is a one-day deep-dive event specifically designed to ensure sales & marketing teams:

- Understand how to become compliant by 25th May

- Gain the tools to stay compliant thereafter.

This event will unpack the effects that GDPR will have on sales and marketing processes, and will provide attendees with a roadmap for compliance in 2018 and beyond.


  • 10 keynote presentations with actionable steps to compliance

  • Panel discussions - gain unique insight from the experts

  • Live Q&As - get your specific questions answered

  • Case-studies - see how others have become compliant

  • Downloadable presentations after the event

  • A bonus compliance package to continue learning after the event is over

  • CPD Points

  • Certificate of attendance


The rules governing data protection are changing, and failure to comply could result in fines that will reach an upper limit of €20 million or 4% of annual global turnover – whichever is higher. GDPR applies to all companies worldwide who hold, manage or process the data of EU citizens. Attendees will hear from data protection experts and practitioners who will offer pragmatic advice and guidance on how to prioritise their activity, and identify and mitigate risks to their organisation.








A survey of marketers by GDPR Summit Series showed that 61% of those surveyed were not confident they would be compliant in time for 25th May 2018.

This practical conference looks at the key changes to data protection law that will apply under the GDPR, and provides guidance on what sales and marketing departments should do now in order to achieve compliance.

Attendees of this event will leave with a roadmap to compliance, and an understanding how to turn the challenge of complying with GDPR into an opportunity.

See what our previous attendees had to say!

Previous Sales & Marketing delegates include:

Senior Marketing Manager // Aston Martin, Marketing Manager // Thomson Reuters, Head of Marketing Services // Gamesys, Marketing Operations Director // AVEVA, Global Marketing Manager //Videojet, Senior Director, Global Marketing // Intralinks, Group Marketing Manager // Proactis, Digital Marketing Manager // Queens University Belfast, Marketing Executive Manager // Ideagen

Sales and Marketing Operations Specialist// Fenergo, European Sales Director// Lee Products Limited, Sales and Marketing Manager// Brighter Directions, Sales Director// Trust Arc, Sales and Business Development Manager// AiM LTD, Pre-Sales Director// Cleo, Sales Engineer// Trust Arc, Head of Operations and Sales// Micro Minder Ltd

Head of Direct Marketing // Agria Pet Insurance, Group Marketing Director // MacDonald Hotels & Resorts, International Marketing Manager // SD Worx, Chief Product Manager // W2 Global Data, Marketing Manager // easyProperty, Senior Data Protection Counsel // BAT, Marketing Manager //Angels Media, Senior Researcher // Hitachi, Senior Marketing Director // Cvent

Director of Sales// DeltaScheme, Senior Sales Executive// Cleo, Pre-Sales Consultant// Pythagoros, Head of Sales and Services// Direct Connections Limited, Director of Sales// Concept Searching, Sales Director// Alyne, Pre-Sales Engineer// Oracle, Sales Director// Privacy Trust

GDPR Summit Series events have been attended by:



The agenda for Roadmap for Sales & Marketing has been specifically designed to address the most pressing points of the General Data Protection Regulation and the effects the regulation will have on sales and marketing processes. 

This one-day event will explore what sales and marketing departments need to implement in order to comply with the regulation; while not compromising on reach and results. 

Due to the growing need to process large quantities of data in order to best understand how to reach and communicate with potential customers and clients, sales and marketing professionals are at high-risk of potential data breaches. It is therefore imperative that both professions have all the neccessary tools in place ready to comply with the regulation. 

Roadmap for Sales & Marketing

Roadmap for Sales & Marketing
Registration, Breakfast & Networking
08:00  to  09:00
Roadmap for Sales & Marketing
Welcome & Opening Remarks: GDPR, Sales and Marketing
09:00  to  09:10

This session will cover;

  • An overview of the days content
  • An overview of the effect of GDPR on Sales and Marketing professionals
  • An introduction to the live poll
Roadmap for Sales & Marketing
New Paradigm of Personal Data: Consent vs legitimate interests
09:10  to  09:40

The looming General Data Protection Regulation (GDPR) changes the definition of personal data and the new requirements of consent. It also creates an alternative way to process data without consent know as legitimate interests are another lawful basis for processing. This session looks at changes to consent and when it is appropriate to use legitimate interests.

This session will cover:

  • The new definition of personal data and what does it mean for you?
  • What are the complexities of consent under GDPR?
  • The six lawful grounds for data processing
  • How can marketers be sure legitimate interest applies?
Ardi Kolah LL.M. Editor-in-Chief. Journal of Data Protection & Privacy.
Roadmap for Sales & Marketing
Subject Access Requests: A Strategic Guide Under GDPR
09:40  to  10:10

The General Data Protection Regulation (GDPR) will give data subjects more rights including erasure or ‘right to be forgotten’, data portability, access and rectification. These new rights mean that that data controllers have specific record keeping requirements. This session looks in detail about how organisations can manage new data subject rights.

This session will cover:

  • An overview of Subject Access Requests under the DPA vs GDPR
  • How to minimize the number of SARs
  • How to develop and implement a SAR strategy to comply with GDPR
Roadmap for Sales & Marketing
Engaging Your Target Audience Under GDPR
10:10  to  10:40

Marketers will be hugely impacted by the new regulation. This session will explore how an organisations can find new ways to engage their target audience under GDPR.

This session will cover:

  • How can you engage your audience under GDPR?
  • What marketing methods will produce the most engagement under GDPR?
  • Do sales and marketing teams need to define any new metrics/KPIs in a post GDPR world?
  • What role does a brand play in the GDPR?
Adil Akkus. GDPR Programme Manager. AXA Investment Managers.
Roadmap for Sales & Marketing
Coffee Break: Refreshments & Networking
10:40  to  11:10
Roadmap for Sales & Marketing
Panel Discussion: An Essential Guide to Data Breaches
11:10  to  11:55

The General Data Protection Regulation (GDPR) introduces a duty on all organisations to report certain types of personal data breach to the relevant supervisory authority. This session runs through what is required of organisations if a breach occurs and how organisations can prevent them.

This session will cover:

  • Preventative measures for data breaches
  • What to do when you have a data breach
  • When should you contact the ICO and/or data subjects

Roadmap for Sales & Marketing
Transparent marketing the future of your organisation
11:55  to  12:25

The General Data Protection Regulation (GDPR) will change marketers approach to become more around transparent with how customer data is being used.

This session will cover:

  • What exactly equates to transparent marketing?
  • Accountability under GDPR
  • How to use transparent marketing to improve your marketing ROI
Chris Combemale. Group CEO. DMA.
Roadmap for Sales & Marketing
Embracing Privacy by Design and Default: A case study
12:25  to  12:55

The General Data Protection Regulation (GDPR) mandates Privacy by Design, but what does this entail? This session will look at a company case study and how they implemented Privacy by Design and Default.

This session will cover:

  • A case study of how a company has embraced Privacy by Design and Default
  • Accountability principle
  • How to conduct a DPIA
  • Effective measures including pseudonymisation or other privacy-enhancing technologies
Deborah Dillon. Data Privacy Lead. Atos.
Roadmap for Sales & Marketing
Lunch, Refreshments & Networking
12:55  to  13:55
Roadmap for Sales & Marketing
Panel Discussion: GDPR's impact on B2B and B2C
13:55  to  14:40

The General Data Protection Regulation (GDPR) will impact both B2B and B2C companies. Yet, does the new regulation impact them differently? This session will explore the differences in the two and the steps they should take to become GDPR ready.

This session will cover:

  • How will GDPR impact B2B and B2B activities differently?
  • Should different approaches be taken?
  • Practical steps for both B2B and B2B
  • What digital tools can be harnessed to help marketers?
Roadmap for Sales & Marketing
The GDPR and PECR Survival Guide for Marketers: How to get ahead in a Regulated market
14:40  to  15:10

Both GDPR and PECR are new regulations aiming to improve the protection individuals' data. This session aims to examine both the requirements and how they will impact sales and marketing departments.

This session will cover;

  • How to simplify Cookie Rules under ePrivacy
  • How will the collection of Metadata change and impact analytics and remarketing?
  • How to effectively position your organisation to comply with future regulations
  • How will online marketing change under the new laws?
Tim Hunt. Marketing Leader & Strategic Adviser on GDPR. Flexile.
Roadmap for Sales & Marketing
Coffee Break & Networking
15:10  to  15:40
Roadmap for Sales & Marketing
GDPR and data portability: What marketers need to know
15:40  to  16:10

Data portability is one of the new rights of individual under the General Data Protection Regulation. Data subjects can request for their data to be moved from one provider to another. This session looks at how marketers can prepare and manage the process of data portability.

This session will cover:

  • Detailed insight into the new rights regarding the portability
  • What data is included under data portability?
  • Best practice for when a consumer requests the portability of their data
Roadmap for Sales & Marketing
Data Security Integral To Your Department
16:10  to  16:40

The GDPR aims to have stricter controls on protecting individuals’ data. This requires organisations to have stricter cyber security measures. This session looks at importance of cyber security and what measure should be put in place.

This session will cover:

  • How to effectively assess your current data security
  • Why your sales & marketing should lead the way in data security
  • How to implement cost-effective and compliant data security measures
Roadmap for Sales & Marketing
Next Steps, Practical Steps to Implementing a Successful GDPR Strategy
16:40  to  17:10

Once the General Data Protection Regulation (GDPR) comes into force, organisations will not only need to implement changes, they will also need to manage the processes after it is enforced. This session looks at practical steps to implementation and how to manage GDPR post May 25th.

This session will cover:

  • How to not let GDPR become an obstacle for successful marketing
  • A practical and actionable guide to implementing GDPR
  • How to manage GDPR post May 25th

Marie Bradley. Head of Business Analysis and Quality Assurance. Tribal Worldwide London.

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Event Venue

200 Aldersgate, St. Pauls, London EC1A 4HD

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